Rajasthan ODOP Policy 2024 — Scheme for Marketing Assistance for One District One Product Enterprises
Video Explanation & Insights
Free foreign business tour: Scheme for Marketing Assistance under the ODOP Policy 2024
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One District One Product and its marketing scheme
Under the One District One Product initiative every district identifies a signature product — Jaipur's blue pottery and gems, Jodhpur's handicrafts, Kishangarh's marble, Bikaner's namkeen and so on — and the state supports the enterprises making it. Rajasthan's ODOP Policy 2024 carries a Scheme for Marketing Assistance whose purpose is to enhance the market outreach of ODOP products, bring them into fair-pricing channels and improve access to buyers by paying for participation in trade fairs and exhibitions. The scheme is available until 31 March 2029, and a similar framework exists in other states because ODOP is a national initiative.
What is reimbursed
| Fair location | Stall charges | Travel | Events per year |
|---|---|---|---|
| Within Rajasthan | 75% of stall charges or the ceiling for in-state fairs, whichever is lower | Actual fare for two persons by 3AC train or AC bus | Up to three |
| Other Indian states | 75% of stall charges or ₹1.5 lakh, whichever is lower | Actual fare for two persons by 3AC train or AC bus | Up to two |
| Abroad | 75% of stall charges or the ceiling for international fairs, whichever is lower | Economy-class air fare for two persons | One |
Who can claim
- •An MSME manufacturing the ODOP product of its district, with Udyam registration.
- •The fair or exhibition must be registered / recognised (the organiser registered with the MSME department) and fall in an approved fair category.
- •The product exhibited must be relevant to the fair — an ODOP product shown at a fair for that product category.
- •Claims filed within six months of the completion of the fair, in the Annexure 4.1 format.
Documents for the claim
Claim to payment
- 1Step 1 — Before booking: confirm the fair is registered and in an approved category, and that your product is your district's ODOP product.
- 2Step 2 — Participate and collect original stall and travel receipts and the participation certificate.
- 3Step 3 — File the claim with the District Industries Centre within six months of the fair.
- 4Step 4 — Initial evaluation by the DIC, review by the District Level Task Force Committee (Collector, core and supporting members), and sanction letter from the General Manager, DIC.
- 5Step 5 — Reimbursement by direct benefit transfer to the enterprise's bank account.
Implementation runs at three levels: the Commissioner of Industries at the state level, the DIC at the district level, and the ODOP enterprises themselves across Rajasthan.
Rajasthan ODOP marketing assistance: questions we are asked
75% of stall charges or the ceiling for that category — ₹1.5 lakh for fairs in other states — whichever is lower, plus fares for two persons.
Up to three within Rajasthan, two in other states and one abroad.
After drawing the benefit in a category in a financial year, the enterprise cannot claim that category for the next two years; first-time claimants get priority.
Six months from the completion of the fair, with original receipts and the participation certificate.
The District Level Task Force Committee, after DIC evaluation; the GM DIC issues the sanction and payment comes by DBT.
This page describes Rajasthan's ODOP Policy 2024. ODOP is a national initiative and other states run similar marketing assistance — check the district's ODOP list and the state policy.